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University of Montana School of Business Administration keeps up on workplace trends - QuestMT - A Forum On Marketing Analytics September 17-18th

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September 3, 2015View for printing

If you want to be good at marketing in today's business world, you may need to understand data analytics.

So the University of Montana School of Business Administration recently updated its marketing major to emphasize both analytics and digital issues, said Terri Herron, associate dean and professor in the department of accounting and finance.

"We are highly engaged with working professionals. We don't just sit in the ivory tower and think we have it all figured out," Herron said.

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Marketing analytics forum coming to Missoula http://www.matr.net/article-67517.html

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By Keila Szpaller

Full Story: http://missoulian.com/business/local ... 9c632b.html

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QuestMT - A Forum On Marketing Analytics September 17-18th, 2015, Missoula, Montana http://www.matr.net/events.phtml?showdetail=5520

Reader Comments:




I'm sorry but I have a problem with the first sentence of this article:

"If you want to be good at marketing in today's business world, you may need to understand data analytics."

The "you may need" needs to be "you MUST"

Even if you aren't a data analyst (currently probably the most sought after employee) you're going to need to be able to talk the talk of data analysis just to justify whatever idea or concept you want to promote.

Technology has made it much easier to gather the data but the talent pool that can gather, organize and analyze the data is incredibly small.

This is the reason that most advertising and media companies are actively encouraging college students to pursue data related careers.

It may not be at the top of the list for all companies yet but it will be in all departments and new hires as they see how they can improve not only long term accountability and planning but everyday operations and information silo elimination.

There's a reason that Google (Alphabet) is one of the largest, most admired and successful companies in the world. It's focus is data analysis.

And a big congratulations to you-know-who for being asked to join Google for your data skills and expertise. Can't tell you how proud we are.
--Russ




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