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Marketing analytics forum coming to Missoula

The University of Montana will be hosting an innovative new forum on one of the hottest emerging business techniques – marketing analytics – on Sept. 17-18, featuring expert presenters from companies around the country. The inaugural QuestMT event http://www.questmt.co/ will give managers and others who need insights from their marketing data the tools they can use to understand and develop the power of analytics.

"It’s a forum that is designed to give professionals in the field cutting-edge training in this new area of marketing analytics," said Jakki Mohr, a Regents professor of marketing and a distinguished faculty fellow at the University of Montana’s School of Business Administration.

A team of marketing faculty at UM, in conjunction with an external advisory board, has planned and organized the event.

DAVID ERICKSON [email protected]

Full Story: http://missoulian.com/business/local/marketing-analytics-forum-coming-to-missoula/article_7210506b-9941-5dff-bdb5-a5a204928696.html

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