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Marketers Say They Would Spend Even More on Digital Ads If Measurement Improved

One major point of frustration for marketers in the digital age: measurement.

According to a new study by WPP agency Millward Brown Digital, more than 70% of marketing executives polled said they would increase their spending on mobile, digital and social platforms if there were better ways to measure return on investment. The survey, conducted this spring, is based on responses of roughly 400 senior marketing executives at agencies, media companies and brand marketers.

By Nathalie Tadena

Full Story: http://blogs.wsj.com/cmo/2015/07/06/marketers-say-they-would-spend-even-more-on-digital-ads-if-measurement-improved/

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