5 Ways Entrepreneurs Can Use Emotional Intelligence for Marketing

Have you ever left your car for 15 minutes only to get back into the driver’s seat and notice an annoying flyer shoved under your window wiper? Like most of us, you probably pull it out, crumple it up and curse the litter-inducing ad ninjas who targeted you.

Unfortunately, digital marketing is beginning to resemble this same irritating chain of events. With increased technology, many digital marketers are desperately targeting and re-targeting potential customers in all the wrong places — and it’s making them mad.

Indeed, a recent study showed almost 50 percent of consumers think their brands are clueless about how to reach them. Another study found that only one in three customers believe their favorite brands truly understand them.

Bill Carmody

Full Story: http://www.entrepreneur.com/article/246390