Skyly Refines the Science of Political Fundraising

In 2014, Washington state Representative Roger Goodman used Skyly http://www.skyly.co/ to raise $1550 in support from new
contributors in just three days.

Campaign manager Tom Conlon used Skyly to identify potential supporters in his district.
Representative Goodman personally makes all his fundraising calls, and so Mr. Conlon had to
focus call time on the most attractive prospects.

Mr. Conlon reported on this process:

"We started by sorting the [Skyly] list in a few different ways. Number of previous political
donations, home value, and support score were the main ones we looked at. Then we began a
strategic review process, and eventually printed out about twenty-five call sheets."

Full Story: http://www.skyly.co/assets/img/SkylyCaseStudyRogerGoodman-20150401123501.pdf

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