Montana Public Radio At A Crossroads: We need your help.
|April 9, 2015||View for printing|
Friends and Supporters:
Montana Public Radio http://mtpr.org/spring-pledge-2015 is celebrating its 50th anniversary this year. We're also celebrating the listeners and contributors who have been our partners in building and sustaining this uniquely local public radio station. We've come a long way together since our early days as a tiny 10-watt station on the University of Montana campus. We are forever grateful for the community's loyalty and support.
But amidst the celebrations, MTPR also finds itself at a crossroads.
After a long arc of steady financial growth, MTPR has moved into deficit and we need your help.
By William Marcus
Public broadcasting began in the era of the Great Society when media was pretty much controlled by major broadcasting corporations. In recognition that the airwaves belong to the public, the foundations of public broadcasting were laid and, over a couple of generations, public radio and television have matured within their niche to become a valuable, societal good broadcasting programs that are unavailable elsewhere on your personal tuner. That model relied on a combination of public funds and listener supported funding to make it work. It was never free.
Today, the challenge is to get a new generation of listeners to support public radio with their dollars to keep it going. The fact is, the funding that comes from listeners is derived from a tiny percentage of all the listeners. We need more listeners to support public radio. We need people who enjoy public radio to realize that the financing model needs to have their dollars in the mix, too. How about a dollar or two a week to help keep something you like available to you?
I enjoy listening to public radio and I suppport it with my dollars. If you are a listener, I hope you do, too.
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