Nebraska looking at ways to lure out-of-state tourists

At 43nd and Broadway in New York City, a digital super screen flashes with Nebraska landmarks: a rolling country road, a glassy lake, a blond-haired family circling a crackling campfire.

The 30-second clip, which will run in Times Square for the next 70 days, doesn’t promote brick and mortar landmarks. It highlights "Nebraska Treasures," a unique brand of attractions the state tourism commission and Sen. Adam Morfeld hope can lure visitors to flyover country in time for the state’s 150th birthday in 2017.

The Nebraska Treasures Act, a measure by Morfeld, would offer $1 million competitive grants to four sites that demonstrate the greatest potential to draw visitors to the state.

By Anna Gronewold

Full Story: http://www.deseretnews.com/article/765669340/Nebraska-looking-at-ways-to-lure-out-of-state-tourists.html