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Mamalode: Creating a sexy, authentic voice for moms everywhere
When stay-at-home mom of two Elke Govertsen was scraping together $400 and the courage to sell ads to a magazine that didn’t yet exist, she probably didn’t think her passion project would explode into an on- and offline publishing and events platform that’s been hailed as "America’s best parenting magazine." Then again, maybe she did. A big vision and the drive to make it happen — no matter what amount of bootstrapping required — are just two of the characteristics that define the founder and CEO of Mamalode Magazine http://www.mamalode.com/ .
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Wonderful Video: https://www.youtube.com/watch?feature=player_embedded&v=9ofdlsK8PTA
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From her home base in Missoula, Mont., Elke identified a powerful niche in the marketplace — and set out to fill it in a way that’d never been done before. We wanted to know how this 39-year-old dynamo turned her small business dream into a big, beautiful, sexy reality, so we asked. Here’s what she had to say.
https://garage.godaddy.com/smallbusiness/manage/mamalode-authentic-voice-for-moms/
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