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Mamalode: Creating a sexy, authentic voice for moms everywhere

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February 27, 2015View for printing

When stay-at-home mom of two Elke Govertsen was scraping together $400 and the courage to sell ads to a magazine that didn't yet exist, she probably didn't think her passion project would explode into an on- and offline publishing and events platform that's been hailed as "America's best parenting magazine." Then again, maybe she did. A big vision and the drive to make it happen -- no matter what amount of bootstrapping required -- are just two of the characteristics that define the founder and CEO of Mamalode Magazine .


Wonderful Video: ... 9ofdlsK8PTA


From her home base in Missoula, Mont., Elke identified a powerful niche in the marketplace -- and set out to fill it in a way that'd never been done before. We wanted to know how this 39-year-old dynamo turned her small business dream into a big, beautiful, sexy reality, so we asked. Here's what she had to say. ... e-for-moms/

Reader Comments:

Since it has been some time that I was home with small children, I did not pay much attention to what was happening with Mamalode. But, somehow I liked their Facebook page and so have been receiving posts of articles on my timeline. WOW! I am so impressed!
--Nora McDougall-Collins

Reprinted under the Fair Use doctrine of international copyright law. Full copyright retained by the original publication. In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.

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