Why the Future Franchise Will Look Nothing Like Today's - It's Already Here in Montana
|January 29, 2015||View for printing|
'Quasi-Franchising' Allows Entrepreneurs to Be Independent While Still Part of a Chain
By Andrew Terry and Cary Di Lernia
Great Harvest Bread Company - http://www.greatharvest.com/
We believe our success comes from a strong commitment to uphold the legacy and integrity of the Great Harvest brand. Great Harvest is about customer experience and the promise of phenomenal tasting products made with freshly-milled whole grain and pure and simple ingredients.
We create, share, and teach the tools that franchise owners use to personalize their local bakeries and achieve their unique goals within the context of the Great Harvest franchise agreements. To support the success of our owners, we teach and actively model the Mission Statement:
Be Loose & Have Fun,
Bake Phenomenal Bread.
Run Fast to Help Customers.
Create Strong & Exciting Bakeries.
And, Give Generously to Others. ®
When individual Great Harvest bakery owners succeed and grow the entire Great Harvest franchise family benefits. Through the collective knowledge we share, and the Learning Community we facilitate, Great Harvest Franchising, Inc. remains the envy of the franchise industry.
The key to this strategy is knowing and having control of the data. Without it, each franchisee is basically on their own.
Peer comparison to find best practices, changes in expectations, changing trends, competitive responses etc. are some of the elements that can come from a business intelligence system that provides everyone the ability to analyze all data in as close to real time as possible.
Franchise owners and their employees become more engaged if they know that their insights and suggestions that they get from their data analysis contributes to a more successful operation.
Customers feel more engaged with their locally focused provider whether it be bread or oil or insurance if the people they talk with have a 360 degree view of their relationship with the company.
With BI it's not a question of if but when your organization will implement a system that takes full advantage of the power of your data and your people.
Inteneo Systems - providing the right data at the right time to the right people so that they can make the right decisions.
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