Big Data Analytics: Some Trends and Predictions

While big data and data analytics has been in the forefront of providing insights and predictive power to businesses, digital analytics is now a vital ingredient in the planning process, as it provides tremendous insights on consumer behavior and market dynamics to managers and decision makers. Durjoy Patranabish, Sr. VP – Analytics, Blueocean Market Intelligence, states, as each aspect of a customer journey is now being monitored and metered real time, the role of data analytics has evolved from a value added exercise within departments and business functions to now being prioritized to enterprise wide implementation.

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