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Travel and Marketing Trends for Montana – January 2015

Expert predictions for the year in marketing, looking to 2015

2014 was a year in which marketing was pushed and transformed by technology and the advance of digital. The advances of technology and digital consumption allow for increased touch point opportunities with the consumer in a variety of new and exiting executions. But the consumer has also gotten wiser, demanding authentic content that is enjoyable and doesn’t feel like an ad. Take a look at the expert predictions below to see where they think the industry is headed in the New Year.

Full Story: http://montanatourismnews.org/insights/2014/12/29/travel-and-marketing-trends-montana-january-2015/

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