How I Did It: Luring the Hip to Arkansas

How I Did It

The entrepreneur: Andy Murray, 39, who runs ThompsonMurray, an advertising agency in Springdale, Ark. (pop. 45,800), that consistently attracts talent from Chicago and New York.

By: Bobbie Gossage Inc.com

Why they’re there: Most of ThompsonMurray’s business comes via Wal-Mart, based in nearby Bentonville. The agency creates marketing campaigns, such as in-store displays, for companies that do business with the discount chain.

The hiring: Murray says the agency has had a 30% to 40% sales increase for several years, with annual revenue nearing $15 million. As a result, he hired 60 new employees last year — about half of them from big-city agencies. Here’s how he woos skeptical urbanites:

1. Promise upward mobility:

"In a larger company, it would take five to seven years to get the kind of promotion that I can offer in 18 months," Murray says.

2. Live on the cutting edge:

Murray invests 10% to 15% of the company’s net income on new technologies. This appealed to Chris Gray, who relocated in November from Chicago. He was attracted by the agency’s retina-tracking technology, which tests which product displays draw customer attention.

3. Focus on collective achievement:

Murray gives out a monthly "star derrière" trophy — shaped like a horse’s behind — to employees who aid colleagues in trouble. In November, Mark Goebel in the IT department won for helping an ad exec cope with a file-deleting system crash just before a client meeting.

4. Make it look like the city:

The agency’s offices resemble a Chicago warehouse.

5. Empathize:

Originally from Cincinnati, Murray moved to Fayetteville, Ark., in 1992 to work for a branch office of Procter & Gamble, so he knows the trade-offs people make to come work for him. Murray feels that the company’s team culture is his trump card: "Most of the people I hire have already worked with big clients and great brands. What they want is a great company."

http://www.inc.com/magazine/20030301/25193.html