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When we were small: Panera Bread

It’s really rooted in this notion that we tend to take whatever happened yesterday, extrapolate it out, and that’s the world we expect to be there tomorrow. My role is trying to figure out where we’re at and how that affects the future. So research tells me what people did yesterday, and as a business leader, I’m trying to figure out where the world is going so I can make sure our company is there when the world arrives.

By J.D. Harrison

Full Story: http://www.washingtonpost.com/business/on-small-business/when-we-were-small-panera-bread/2014/12/23/891baa5c-8ac5-11e4-9e8d-0c687bc18da4_story.html

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