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Missoula's Mamalode is in Forbes Magazine. Congratulations!

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December 17, 2014View for printing

Elke Goversten has done this well at parenting magazine, Mamalode http://www.mamalode.com/ . As a small player in a declining industry Elke knows her organization's survival depends upon avoiding the wrath of the big players. Elke told me it's all about "focus and flexibility" while choosing to "only exist in a business model that was as meaningful as our product."

"If we don't know what to do, we do the opposite of the big guys."

George Bradt

Full Story: http://www.forbes.com/sites/georgebr ... the-niches/

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Hip, Hip, Hurray!




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