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Strategies: Eat, drink, be merry — and network
November 29, 2014 /
Let the parties begin!
With Thanksgiving out of the way, you thought you could hunker down in your small business or just kick back at home? No way — the holiday season is a perfect time to use social opportunities to build your small business.
Long before Facebook, Twitter, LinkedIn or even MySpace, there was another kind of social marketing: people actually meeting other people at social gatherings. That’s still the kind of marketing that works best. In small businesses, word-of-mouth marketing and customer relationships are the key to ongoing sales. Nothing beats the impact of connecting with a business owner face to face. So pack your social schedule.
Rhonda Abrams, USA TODAY
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