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10 reasons to fall in love with shopping local

On Thanksgiving, have dinner with your family and watch football. On Friday, go for a hike. Then on Saturday — Small Business Saturday — head to Main Street or your local shopping area and spend your money in local, independent stores and cafés.

Your neighbors will be there, too. In fact, a whopping 82% of U.S. consumers plan to shop or eat at an independently owned store or restaurant on Small Business Saturday, according to the American Express Small Business Saturday Consumer Insights Survey.

Small Business Saturday, my favorite day of the year, is coming Nov. 29. In just five short years, it has become an American shopping tradition. Credit card company American Express kicked off Small Business Saturday in 2010 and has committed huge resources to make this a game-changing event for small, local companies.

Rhonda Abrams, USA TODAY

Full Story: http://www.usatoday.com/story/money/business/small%20business/2014/11/21/small-business-strategies-shopping-local/19259277/

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