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At Simms’ Bozeman-area headquarters, fishing is big business
The two-story photo of Wil Flack intently stripping a fly line in some Caribbean locale leaves no doubt among visitors to Simms’ headquarters what the Montana-based business is all about.
"Helping to facilitate memories and great experiences for anglers is what we do," said Rich Hohne, brand communications manager for Simms Fishing Products http://www.simmsfishing.com/ . "When our gear is working best, you don’t notice."
The meeting rooms upstairs are even named after favorite fish species, and mounted tarpon, marlin and bonefish adorn the walls. Just behind the office entryway – on either side of a ping-pong table – flat-screen TVs show an endless loop of fly-fishing videos.
BRETT FRENCH Billings Gazette
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