Missoula based Vim & Vigr – Compression Socks and Hose Are No Longer for Grandma

Long a medical necessity for some pregnant women and others who are at risk for deep-vein thrombosis or blood clots, the tights are now beginning to come into vogue among stylish women who sit on uncomfortably small airplane seats during long-haul travel.

To create items that heed at least modest attention to fashion, Vim & Vigr http://www.vimvigr.com , a compression-socks company located in Missoula, Mont., hires style-conscious designers who have worked at labels such as Ralph Lauren and Tommy Hilfiger, said the company’s founder, Michelle Huie. Its red-and-black polka-dot cotton socks for women are knit in a trademarked "Gradient Pressure" compression-building process and cost $29.95.

By SHIVANI VORA

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