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Steven Sundheim – UX, Dev & Marketing Consultant

One of the biggest challenges in product development is understanding our users and discarding personal biases. By definition, we product leaders and designers are usually too close to our projects to truly advocate for the elusive "first time experience".

User experience design is a set of disciplines aimed at solving that problem, giving teams a shared empathy for the people who use our products, while empowering them to build products that are elegant and intuitive.
Through qualitative research, I build mental models that reveal users’ motivations, behaviors, and philosophies.

http://sundhe.im/

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