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Is a news site a news site if it’s published by Verizon?
November 3, 2014 /
In SugarString, the already crowded world of online tech news gets a new entrant. And a new publisher, too, one noted in the gorgeously-designed site’s footer and at the bottom of each story: the telecommunications giant Verizon.
With the publication, Verizon Wireless — the United States’s biggest mobile phone service provider with $80 billion in annual revenues and 100 million customers — is offering what is being called "brand publishing," a new twist on the growing trend of corporations pushing their own stories out on journalism sites and and social media.
By Nancy Scola
MATR Supporters (view all)
Posted in: Regional Business News
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