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Is a news site a news site if it’s published by Verizon?

In SugarString, the already crowded world of online tech news gets a new entrant. And a new publisher, too, one noted in the gorgeously-designed site’s footer and at the bottom of each story: the telecommunications giant Verizon.

With the publication, Verizon Wireless — the United States’s biggest mobile phone service provider with $80 billion in annual revenues and 100 million customers — is offering what is being called "brand publishing," a new twist on the growing trend of corporations pushing their own stories out on journalism sites and and social media.

By Nancy Scola

Full Story: http://www.washingtonpost.com/blogs/the-switch/wp/2014/10/31/is-a-news-site-a-news-site-if-its-published-by-verizon/

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