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Airline magazine features Twin Falls

TWIN FALLS — You are on a SkyWest Airlines flight from Tucson to Salt Lake City, and you don’t even have time to get out your laptop. You reach for the complimentary magazine in the pouch attached to the seat in front of you.

By Lorraine Cavener
Times-News correspondent

Thumbing through the magazine, you are intrigued by an interesting story about a neat little city — Twin Falls, Idaho.

Twin Falls was featured in an in-flight airline magazine story written by Times-News Business Editor Virginia Hutchins.

The issue of SkyWest Magazine which features Twin Falls came out at the beginning of March and will appear on SkyWest airplanes through the end of May.

During that time about a million readers will have a chance to read the Twin Falls story, said Colleen Birch Maile, editor-in-chief of SkyWest Magazine.

SkyWest Airlines serves many cities throughout the West. SkyWest personnel like Twin Falls and decided to feature it in the spring issue, Maile said.

"The goal of SkyWest Magazine is to help promote the best places where SkyWest flies," she said. "Twin Falls is a gem of a community."

SkyWest folks wanted to help the Twin Falls Area Chamber of Commerce and Southern Idaho Economic Development Organization spread the story about Twin Falls, Maile said.

"SkyWest is the way to get there," she said. "It’s a win-win situation."

Maile had noticed Hutchins’ writing in The Times-News and contacted her to write the story for the magazine.

"Virginia has good insight into the community," Maile said. "She did a good service for the community and our passengers."

Hutchins, who has been a journalist with The Times-News for eight years, said she enjoyed writing the SkyWest story. From the story it is apparent that she not only is she knowledgeable about Twin Falls, but that she enjoys life in the featured city, where she has lived for 20 years.

"It wasn’t faked," she said. "I really do love the area."

It is also apparent from the story that those who were interviewed about Twin Falls also love the area.

Jan Rogers, executive director of SIEDO, expressed her opinion about Twin Falls in the story.

"It’s what I call the Shangri-La of the West," Rogers said in the story. "For people who have lived most of their lives in a major metro area, it’s just a completely unexpected experience. Once you have a taste of it you’ll never go back."

Rogers moved to Twin Falls from Texas.

Kent Just, the Twin Falls Area Chamber of Commerce executive, also boasted about the advantages of Twin Falls in the magazine story. He talked about the work force, training offered by College of Southern Idaho, the good business climate and location and more.

After seeing a copy of the story Just said he was pleased.

"For anyone who has flown, they really do take a look at that in-flight magazine," he said. "This story was so well written."

He also thought the photography went along well with it.

"It was an eye-catching piece," he said. "I was really pleased with the way Virginia wrote that."

He said he was sure a lot of people would read it and that their curiosity would be piqued.

http://www.magicvalley.com/news/business/index.asp?StoryID=1674

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