Georgia Uses Big Data to Get Out the Vote

With Georgia polls set to open Monday for early voting, campaigns have less than a week to ramp up their "get out the vote" efforts. They’re not starting cold: Leaders of the state’s biggest political parties have made unprecedented use of analytics this year to pinpoint exactly which voters they need to win.

So when you next answer the door, pick up the phone or check in on Twitter, expect not only a name-check from a tablet-toting canvasser but also more than a dozen talking points tailored to your household demographics.

By Daniel Malloy and Kristina Torres

Full Story: http://www.governing.com/topics/elections/mct-voting-data-registration.html