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You Should Run Your Startup Like a Cult. Here’s How

In the most intense kind of organization, members abandon the outside world and hang out only with other members. We have a word for such organizations: cults. Cultures of total dedication look crazy from the outside. But entrepreneurs should take cultures of extreme dedication seriously.

The extreme opposite of a cult is a consulting firm like Accenture: not only does it lack a distinctive mission, but individual consultants are regularly dropping in and out of companies to which they have no long‑term connection whatsoever.

By Peter Thiel

Full Story: http://www.wired.com/2014/09/run-startup-like-cult-heres/

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