What’s Your ‘Elevator Pitch’ for Greener, Healthier Cities?

For better or worse, we live in the age of the sound bite, when even the most intellectually complicated subjects must, to be understood, be simplified to a couple of easily communicated sentences. It’s all about hyper-short attention spans, the 140-character Tweet, and the "elevator speech" that you can present as you and your audience descend three or four floors on your way to exit the building for lunch.

Which prompts the question posed last week by my friend Hazel Borys on her planning firm’s excellent blog, PlaceShakers: Why should city planning matter to people who aren’t urban designer types? How can you make the case as briefly and simply as possible?

Kade Benfield

Full Story: http://switchboard.nrdc.org/blogs/kbenfield/do_greener_healthier_cities_ne.html