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Q&A: Peter Daboll, CEO of Ace Metrix, on better online ads
September 21, 2014 /
Peter Daboll believes video is the future of online advertising. He just wants to make those ads better.
Daboll is CEO of Ace Metrix, a Mountain View firm that uses online software and banks of human evaluators to measure the quality of TV and Internet video commercials by scoring them against standard criteria for a variety of clients. Facebook recently announced that Ace Metrix is helping the social network screen its advertisers’ 15-second videos before they appear on users’ smartphones.
By Brandon Bailey
Full Story: http://www.mercurynews.com/business/ci_26569109/q-peter-daboll-ceo-ace-metrix-better-online
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