Forget GMOs. Better Data Is the Key to Reinventing Food

Inside a squat building on San Francisco’s 10th Street, packed into a space that looks a lot like a high school chem lab, Hampton Creek is redesigning the food you eat. Mixing and matching proteins found in the world’s plants, the tiny startup already has created a reasonable facsimile of the chicken egg–an imitation of the morning staple that’s significantly cheaper, safer, and possibly healthier than the real thing–and now it’s working to overhaul other foods in much the same way.

By Cade Metz

Full Story: http://www.wired.com/2014/09/ex-googler-using-big-data-model-creation-new-foods/