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The Strategic Way To Hire a Sales Team

The equivalent of an entire sales force is replaced at many firms every four years, so it’s critical that go-to-market initiatives remain tied to strategic goals. Frank Cespedes explains how in his book, Aligning Strategy and Sales.

Companies typically spend much more money and hire many more people, annually, in their sales function than they do anywhere else in the firm.

by Carmen Nobel

Full Story: http://hbswk.hbs.edu/item/7433.html

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