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NorthWestern Energy Named Top-Tier Trusted Brand in New Study

NorthWestern Energy http://www.northwesternenergy.com has been named a top-tier Trusted Brand among electric and natural gas utilities in the western United States.

NorthWestern was among 53 companies nationwide to earn the honor bestowed by Cogent Reports at Market Strategies International, which surveyed utility customers to develop brand-trust scores. NorthWestern earned the top regional score for combined electric and natural gas utilities.

NorthWestern Energy earned a score of 683, putting it ahead of many other utilities in the West. Puget Sound Energy (PSE), in western Washington, was second with a score of 664, while Spokane-based Avista was third among regional combined utilities with a 657 score. PSE and Avista also own electric generation facilities in Montana. About 19,000 customers of the 125 largest utility customers were surveyed in the study.

"Our employees are dedicated to their customers," said Bob Rowe, NorthWestern Energy’s President and CEO. "Nothing means more than earning and keeping their trust. We also appreciate being recognized along with good companies like Puget Sound Energy and Avista."

Cogent Reports’ scores were developed by combining ratings on 28 separate measures in six areas: concern for customers, company reputation, credibility, dedication, environmental performance and community involvement. Trust factors were then combined with operational satisfaction and product experience measures to generate an overall score for each utility. Companies needed to earn a score of at least 650 out of a possible 1,000 to earn top-tier status.

"NorthWestern Energy posted the highest score among combination utilities in the West by posting excellent scores across each factor and a clearly superior score on community support," said Chris Oberle, a senior vice president for Market Strategies and the lead author of the report. Cogent Reports is a division of Market Strategies International.

About NorthWestern Energy (NYSE: NWE)

NorthWestern Energy provides electricity and natural gas in the Upper Midwest and Northwest, serving approximately 678,200 customers in Montana, South Dakota and Nebraska. More information on NorthWestern Energy is available on the company’s website at http://www.northwesternenergy.com.

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