Montana Saleswoman Laura Madison Moves Toyotas With Self-Promotion, Social Media – A New Way of Helping People Find the Cars They Need

Saleswoman Laura Madison http://www.lauratoyota.com markets herself and the brand she sells, Toyota, but not her dealership.

Ms. Madison, 25, won’t help clean snow off cars at Toyota of Bozeman in Bozeman, Mont. She won’t take "ups" — walk-in customers. She hands out her personal cellphone number instead of the dealership number, so customers’ calls are not routed to other salespeople.

Her unconventional approach to sales has riled some co-workers. But her boss, dealership co-owner Jeff Kayser, says he wishes he had "10 more people like her."

By Jamie Lareau

Full Story: http://adage.com/article/cmo-strategy/millennial-moves-metal-promotion-social-media/294437/

(Many thanks to Tim Leonhardt of http://www.Schedulicity.com for sharing this.)