Boise tech startup CradlePoint pivots to success

CradlePoint http://cradlepoint.com/ was struggling in 2011.

The company sold some of the first devices with Mi-Fi capabilities, allowing users to create their own Wi-Fi hotspots, at big-box stores. But CradlePoint’s sales dropped as Chinese companies introduced similar products at lower prices. Layoffs cut the employee roster from 110 to 95.

Late in 2011, the company hired George Mulhern, a former Hewlett-Packard vice president and global business unit manager, to take the company in a new direction. Mulhern replaced Pat Sewall, one of three co-founders, who is no longer with the company.

By ZACH KYLE

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