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A Data-Driven Approach to Reverse Engineering Customer Engagement Models: Towards Functional Constructs
July 19, 2014 /
Online consumer behavior in general and online customer engagement with brands in particular, has become a major focus of research activity fuelled by the exponential increase of interactive functions of the internet and social media platforms and applications.
Natalie Jane de Vries,
Jamie Carlson,
Pablo Moscato
Full Story: http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0102768
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