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6 Principles in Planning City-Level Sensor Projects

In Montreal, bus and subway riders who use the transit system’s OPUS smart fare card and have a smartphone, can receive personalized coupons from stores and entertainment venues that are located along the route of their ride. The information arrives in real time, so riders can just hop off the bus and walk into a nearby store or restaurant for discounted coffee, baguette or a meal.

by Tod Newcombe

Full Story: http://www.govtech.com/data/6-Principles-in-Planning-City-Level-Sensor-Projects.html

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