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Oracle’s Mark Hurd Reveals 5 Keys to Marketing Success – It’s All About the Data

April 22, 2014 /

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Marketing has a greater responsibility for customer relationship management than ever before. "It’s not so much about pitching and influencing as it is about supporting a great customer experience," says Oracle President Mark Hurd. "Make customers want to connect with you," he advises. "Do right by your customers, and they’ll do right by you."

By Jennifer LeClaire

Full Story: http://www.crm-daily.com/story.xhtml?story_id=112007EWCO9S&page=1

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