Employee Churn 201: Calculating Employee Value

Much has been written about customer churn – predicting who, when, and why customers will stop buying, and how (or whether) to intervene. Employee churn is similar – we want to predict who, when, and why employees will terminate. In many ways, it is smarter to to focus inward on employees. For one thing, it is far easier for an company to change the operations or even the behavior of an employee, than that of a customer. As will be seen, employee churn can be massively expensive, and incremental improvements will give big results.

The most important difference between employee vs. marketing churn is that a business chooses to hire someone. Unfortunately, you usually don’t get to choose your customers. There is also more at stake – this person will literally be the face of your company, and collectively, the employees produce everything your company does.

by Vincent Granville

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