Economic Developers – Master Your Elevator Pitch

Be ready for any opportunity

For years, I’ve been advocating that economic developers write and master an elevator pitch. Considering the number of meetings and conferences they typically attend, there are numerous opportunities to tell their community’s story. Unfortunately, some people consider the idea of an elevator pitch to be a bit corny. "I know my community very well," is the usual response. "I’ve lived there my entire life." Recently, however, I witnessed evidence of what happens when people are not prepared.

Jim Walton

Full Story: http://brandcoachjim.blogspot.com/2013/12/master-your-elevator-pitch.html?goback=.gde_2164533_member_5828925943787302913#!