Getting Ph.D.s to Think Like Entrepreneurs

In a crowded hotel conference room in downtown Brooklyn, N.Y., in October, Jerry Engel told dozens of earnest young scientists and engineers to cut the "scientific crap" and instead identify would-be customers who might care about their products. Frank Rimalovski piled on, urging attendees presenting research that they wanted to turn into businesses–from bone grafts to facial-recognition software–"to focus on the problem, not the solution."

By Nick Leiber

Full Story: http://www.businessweek.com/articles/2013-10-24/getting-ph-dot-d-dot-s-to-think-like-entrepreneurs#!