6 Business Success Myths Entrepreneurs Must Avoid

All true entrepreneurs operate off a set of tenets that are built into their psyche, or drilled into them from training and mentors. These are represented by sayings like "You never get anywhere unless you take a chance" and "Passion and persistence are the keys to success," Unfortunately, there are still other old, reliable tenets that don’t work anymore.

In a book a while back by Jeanne Liedtka and Tim Ogilvie from the Columbia Business School, "Designing for Growth," the authors encourage managers to think more like designers. I assert that designers have a lot in common with entrepreneurs, since both must innovate and start a deep understanding of what their customer really wants ("customer-centered").

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2013/09/6-business-success-myths-entrepreneurs.html