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Women entrepreneurs sizzle, but still lack confidence

July is the month for fireworks.

They light up the skies for Independence Day and throughout the month. So it’s the perfect time for women entrepreneurs to recognize that, in the words of that notable American, Katy Perry, "Baby you’re a firework. Come on, show ’em what you’re worth."

Yes, I’m a Katy Perry fan, but I think this song has a message for women entrepreneurs. I’ve worked with small-business owners for more than two decades, and women tend to discount their achievements or as singer Perry would say, "To let your colors burst."

I often had to remind women entrepreneurs to take the word "just" out of pitches to clients or investors.

By Rhonda Abrams

USA TODAY

Full Story: http://www.freep.com/article/20130705/BUSINESS07/307050062

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