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Mamalode — Mom-Focused Media Company Joins UM Business Incubator

Mamalode http://www.mamalode.com , a media company for moms that includes a magazine and website, recently joined the Montana Technology Enterprise Center (MonTEC), a business incubator for startup companies run by The University of Montana.

The new office allows Mamalode to centralize what has been a virtual operation and to facilitate the company’s national expansion.

“We are so pleased to welcome Mamalode to our program,” said Joe Fanguy, UM director of technology transfer and MonTEC president. “This company has a captive audience in Missoula, a strong presence in local economic development efforts and huge global potential. They are positioning themselves to be a Montana success story, and we feel honored to be a part of their continued growth.”

Full Story: http://news.umt.edu/2013/04/041113mama.aspx

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Mamalode Joins University of Montana Business Incubator – Company Focused on National Growth

Mamalode, LLC http://www.mamalode.com , a premier media company for moms, recently joined local startup companies at the Montana Technology Enterprise Center (MonTEC), a business incubator run by The University of Montana. The new office allows Mamalode to centralize what has been a virtual operation and to facilitate the company’s national expansion.

"Mamalode is bursting at the seams and having an office gives us a home for business operations and allows for greater collaboration among our talented staff," said Elke Govertsen, entrepreneur and founder of Mamalode. "We are very excited to share work space with other entrepreneurs and to team up with The University of Montana to support economic development."

Mamalode delivers content to the nation’s most powerful consumers: today’s moms. With a unique and refreshing editorial voice, the magazine connects with modern moms who want to share real-life stories and feel understood.

"If there is a viable print model for the future, Elke might have discovered (or reinvented) it: Publish with passion on a subject your readers care deeply about," said Barbara Kuhr, a Mamalode adviser and founding designer of WIRED magazine. "Mamalode shows what 21st century publishing can be."

"We are so pleased to welcome Mamalode to our program," said Joe Fanguy, president of MonTEC. "This company has a captive audience in Missoula, a strong presence in local economic development efforts and huge global potential. They are positioning themselves to be a Montana success story, and we feel honored to be a part of their continued growth."

Mamalode joins MonTEC with four employees and plans to add a few more staff in the next year. Dori Gilels, the company’s former managing editor, became a business partner in November and serves as chief operating officer.

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Please join Mamalode at its next book club discussion on Wednesday, April 17th from 7-9 pm at MonTEC. The book we will discuss is Startup Communities http://startup-communities.com/ by Brad Feld. A timely topic for entrepreneurs in Missoula.

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Referencing MonTEC’s recent $3.5 million revitalization project, Fanguy said, "Mamalode as a business fits perfectly with the direction MonTEC is now heading. And as an added bonus, Elke, Dori and the Mamalode team bring a contagious level of energy and excitement to everything they do."

About Mamalode

Mamalode began with a party for mothers the night before Mother’s Day. As the number of party-goers and advertisers grew, the concept was transformed into a local print publication. That was 2009. Since then, Mamalode has expanded into Web and tablet, and has paid subscribers to the print edition in all 50 states and 10 other countries. The company currently is working with Bozeman-based Digital Wax Works to design a new website with plans to deliver the same beautiful, curated content to a larger audience of moms online.

To learn more about Mamalode, read Forget Airbrushing: Be Part of America’s Best Parenting Magazine http://www.blogher.com/want-publish-americas-best-parenting-magazine-print?page=0,0or contact Dori Gilels, publisher/COO, at [email protected].

About MonTEC

MonTEC is a business incubator providing an entrepreneurial environment, including space, services and support, for growth-oriented enterprises whose success will contribute significantly to the growth and diversification of Montana’s economic base. MonTEC is located in Missoula, Mont., and managed by The University of Montana. Current business clients include companies such as Rivertop Renewables http://www.rivertop.com, AIM GeoAnalytics http://www.aimgeoanalytics.com and Mamalode http://www.mamalode.com .

Applications for consideration into MonTEC can be submitted online at https://montec.submittable.com/submit.

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