How to Improve Government-to-Citizen Communication

The guiding principle of "Create once, publish everywhere" holds true for publishing online content, and its relevance is increasing in government-to-citizen digital communication.

During the conference, Scott Burns spoke to government employees involved with citizen outreach and emphasized key strategies to improve citizen engagement using constituent notifications.

According to Burns, before reaching out to citizens with notifications such as emergency alerts and traffic updates, for example, agencies must first build a strong database of contacts. By consolidating existing email contact lists using automated and integrated solutions, governments can more efficiently add new contacts, and reach their constituents.

By Sarah Rich

Full Story: http://www.govtech.com/e-government/How-to-Improve-Government-to-Citizen-Communication.html