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Ex-Apple Director Promises Detroit-Built Electric Sports Car

March 20, 2013 /

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Detroit Electric is back. Again. For real this time. And the reborn automaker will debut an all-new, all-electric sports car next month, with plans to expand the brand over the next two years.

If you’re catching a twinge of skepticism about Detroit Electric’s chances, you’re not off-base. The automaker was reanimated in 2008 by ZAP and Albert Lam, former CEO of the Lotus Engineering Group and Executive Director of Lotus Cars of England, as well as the Managing Director of Apple’s Asia operations. The original plan was to produce an EV based on a Malaysian-based Proton sedan and retrofit a Lotus Elise with an electric drivetrain, similar to what Tesla did with the Roadster. Then … nothing.

Today that silence was broken with the announcement that Detroit Electric is setting up shop in downtown Detroit’s Fisher Building, scouting a nearby production center and promising to bring over 180 jobs to Michigan in the next year.

By Damon Lavrinc

Full Story: http://www.wired.com/autopia/2013/03/detroit-electric-apple/