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Boise Attracts Startups Seeking Quality of Life

Entrepreneurs who set up shop in Boise, Idaho, say it’s not just a city… it’s a sweet spot. With a population of about 210,000, the state’s capital has the best traits of a large city — major university, quality healthcare, sizeable airport and a fair bit of culture — and all the perks of life in a mountain town.

"There’s easy access to skiing, mountain biking, hiking, you name it, but then I can get on a plane and go virtually anywhere in two hops," says Marshall Simmonds, founder and CEO of Define Media Group, a firm that specializes in search engine optimization and audience development and counts Condé Nast, Gannett and The New York Times among its clients.

BY Sarah Max

Full Story: http://www.entrepreneur.com/article/226144

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