Why your email pitch did not even make the VC’s ‘maybe pile’

Here’s the thing: if you do a cold-call pitch to a Venture Capital (VC) investor using email, your proposal is already at the bottom of the pile before anyone has even read the subject line. The reason: VCs mostly rely on warm referrals from within their trusted networks to generate dealflow, as this acts as an automatic filter and increases the quality of proposals. It also says a lot about an entrepreneur that goes through the trouble to "stalk" a VC and infiltrate his or her networks to ultimately get introduced, or introduce themselves face-to-face in the right forum.

By Keet Van Zyl

Full Story: http://ventureburn.com/2013/03/why-your-email-pitch-did-not-even-make-the-vcs-maybe-pile/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+memeburncom+%28memeburn%29