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NW Energy Angels Eye Record Year With Investment in Ethical Electric

Ethical Electric http://www.ethicalelectric.com/ will make its commercial debut in Pennsylvania, New Jersey, Maryland, Washington D.C., and Delaware, by February, Matzzie said in a phone interview prior to the NWEA event. In these deregulated electricity markets–and about 10 others across the country–consumers can choose an electricity supplier separate from the local utility that delivers energy to the home.

Ethical’s model is to sell 100 percent clean energy, using modern marketing techniques and affinity partnerships, including one in the works with the Sierra Club, to recruit customers. Matzzie, who worked previously with MoveOn.org, says Ethical will be cost competitive on price because it can be more flexible than the utilities in procuring energy.

Benjamin Romano

Full Story: http://www.xconomy.com/seattle/2012/12/14/nw-energy-angels-eye-record-year-with-investment-in-ethical-electric/

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