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Tourism researcher: Billings travel industry booming due to better marketing

Every day during the first nine months of this year, at least 77 percent of the 4,000 hotel rooms in Billings were booked. That’s a healthy 22 percent increase in hotel occupancy from three years ago.

Tourism researcher Judy Randall said Thursday that an improving economy and a regional oil boom are helping to put heads in the beds. But the biggest reason behind the increase is that Billings is doing a better job of marketing itself to vacationers, business travelers and convention visitors.

By Tom Howard

Full Story: http://billingsgazette.com/news/local/tourism-researcher-billings-travel-industry-booming-due-to-better-marketing/article_890275f2-3e0c-55c0-a720-22ea3c16a54c.html

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