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Montana Entrepreneur Profile – Elke Goversten Founder of Mamalode

Elke Goversten’s decision to launch Mamalode http://www.mamalode.com/ in 2009 came from a personal desire to build a strong community of fellow mothers looking for support and social outlets. At the time, she didn’t imagine Mamalode would so quickly tap into one of the most influential consumer markets in the world — moms who were making the majority of their household’s spending decisions.

"I had children earlier than my friends, so I really didn’t have a community of moms at first. I started throwing a party on the night before Mother’s Day (The Mother’s Day Eve® Bash) and after the third year with 450 moms coming together I knew I was on to something- the women needed each other and the local businesses needed a way to target that powerful market."

Full Profile: http://www.innovatemontana.com/working-here/montana-entrepreneurship/elke-goversten/?goback=.gde_3707566_member_186624306

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