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Water Utilities Should Change Pricing to Curb Use, Oracle Says

October 24, 2012 /

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Water utilities should adopt pricing structures that encourage consumers to curb water use in order to meet demand that industry leaders say may outstrip supply by 2030, according to a survey by Oracle Corp. (ORCL)

The survey of 244 senior water utility executives found wasteful consumer behavior to be the biggest barrier in meeting rising demand that’s also driven by growing populations and climate change, Oracle said in the report released today.

By Sally Bakewell

Full Story: http://www.businessweek.com/news/2012-10-22/water-utilities-should-change-pricing-to-curb-use-oracle-says

(Many thanks to Mountain West News http://www.mountainwestnews.org for sharing this. )

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