Storytelling: The New Brand-Building Machine

Making sales. Boosting engagement. Increasing conversion rates. These are all metrics we want to improve with our marketing efforts. But it’s not enough to create messaging surrounding the features and benefits of your product or service. Engaging the audience is the key to an effective marketing message, whether it’s a social status update, a press release, a blog post or something else. An effective way to do this is by using stories to get your message across.

Angela Stringfellow

Full Story: http://www.openforum.com/articles/storytelling-the-new-brand-building-machine