How to Identify Your Most Valuable Customers

This past month, there was a "shocking" news item from two well-known, billion-dollar corporations. Both Home Depot and Lowes reported that if they gave customers better service, they could increase their profit. This has long been supported by studies which show a majority of consumers will spend more money at companies that give great service.

Small-business owners of growing companies already know this and work ensure that the entire staff focuses on it. However, not all customers are "created equal" and should not be treated the same. The key is to focus a company’s service efforts on the customers who add the most long-term value to the business.

To identify who those customers are, you need to evaluate their value in seven key areas:

Barry Moltz

Full Story: http://openforum.com/articles/how-to-identify-your-most-valuable-customers