Digital Differences to Consider When Planning Your Public Outreach Strategy

There are myriad ways to reach citizens in this day and age. Weighing the options of connecting with citizens through mobile apps or web sites, which should we choose in 2012? Has it ever occurred to you that your target audience might not be using the Internet, or may be more prone to access it in other ways than simply with their PC? Communicating online via your project website is a great first step to broadening your reach and organizing your public outreach efforts. However, it is also important to consider other methods now gaining traction to help you reach out to citizens in alternate ways to engage the citizens of your community in the planning process.

By Chris Haller

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